Facebook’s Privacy Move: Major Pivot or Headfake?

The strategic shift announced this week by Zuckerberg suggests Facebook no longer wants to be a "digital town square," but a "digital living room" for secure, private communications, in what could be a major transformation on privacy. But Zuckerberg's announcement also prompted considerable head-scratching on the implications for Facebook's ad-supported business model, and on the growing pressure to weed out nefarious content and misinformation. "Should this ambition be realized, it is nothing less than an epochal shift in Facebook's business model," Henry Farrell, a George Washington University professor, wrote in the Washington Post. Farrell noted that Facebook's pivot comes amid...

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