Wellington, New Zealand -- One of New Zealand's top judges has ordered a compromise in a David-and-Goliath trademark dispute that had fans of rival Kiwi and British cereals cursing into their breakfast bowl. The legal wrangle pitted New Zealand food giant Sanitarium, which manufactures the popular Weet-Bix cereal, against specialty food store Little Bit of Britain, which imports a similar product called Weetabix. Sanitarium took legal action against the Christchurch-based store, arguing the Weetabix product and branding were so close to its own that it could confuse the public. As the case dragged on for more than a year, New Zealand customs stopped...
Keep on reading: Court ends stalemate in New Zealand’s Weet-bix wars
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