SEOUL -- The Korean Wave, the influx of phenomenally popular Korean pop music and drama, has not only captivated millions of fans around the world but also enhanced cultural exchanges, particularly among the members of the Association of Southeast Asian Nations, according to experts who spoke at the Asean-Korea Media Forum in this city recently. Experts told the forum that the Korean Wave, or Hallyu, has become a potent "soft power for global diplomacy" that can be harnessed for peace and understanding among nations. Philippine Ambassador to South Korea Raul Hernandez, told the Inquirer in the sidelines of the forum, that the Philippines and Asean should ride the Korean Wave to...
Keep on reading: Experts hail Korean Wave as a ‘soft power for diplomacy’
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