MANILA, Philippines - The Filipino firm that started the "whitening craze" in the country decades ago has sold its personal care business to an India-based company for a deal estimated at P9 billion to P11 billion. Wipro Consumer Care (WCC) has acquired the personal care business of Splash Corp., buying brands under the homegrown firm such as Maxi-Peel and SkinWhite. WCC is in the same business as Splash Corp., but it has a stronger global market presence than the latter, operating in over 40 countries. Splash Corp., for its part, is only present in several countries such as Nigeria and Indonesia. Rolando Hortaleza, the founder of Splash Corp., said that the company had been...
Keep on reading: Firm behind ‘whitening craze’ in Philippines sells biz to India-based firm
from INQUIRER.net http://bit.ly/2GQH0AM
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