On Friday, May 5, Spotify announced the launch of voice-enabled in-app advertisements to encourage users to use verbal commands to navigate the platform. According to TechCrunch, these audio ads will initially only direct users to Spotify-branded content, like playlists or podcasts. When it runs, users will be prompted to say "Play Now"; if they say nothing or say anything besides "Play Now," the microphone will turn off and the ad will continue as normal. Spotify is testing the voice ads on a limited set of United States users who listen for free and have already enabled the platform's voice control. It did not specify how long the test phase will last. Listeners can op...
Keep on reading: Spotify launches voice-controlled ads promoting brand content
from INQUIRER.net http://bit.ly/2J3aBsR
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