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FIFA research says 3.5 billion people viewed some World Cup action

GENEVA --- More than 3.5 billion people viewed some of the 2018 World Cup action, with 1.12 billion watching at least one minute of France beating Croatia 4-2 in the final, according to FIFA. AFIFA-commissioned review of World Cup viewingpublished Friday said the television audience for the final was 516.6 million by the traditional measure of "global average in-home audience." More watched on digital devices and out-of-home screenings in public spaces, bars and restaurants. Changing viewing habits --- and no South American team in the final --- help explain a drop from the 545-million average TV audience for the Germany-Argentina final in 2014. In comparison, the 2016 Eur...

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from INQUIRER.net http://bit.ly/2EJfBjI

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