H&M isn't reluctant to pioneer and explore new horizons. Every year, the brand collaborates with a designer label---including Kenzo, Alexander Wang, Moschino---for a collection that merges luxury aesthetics and fast fashion. It also has a Conscious Collection, which addresses the problem of fashion waste by upcycling old clothes. Worldwide H&M is known for keeping an eye on what's new every season and what its consumers need in their daily lives. This year marks a first in the story of H&M in the Philippines---signing up its first-ever Filipino brand ambassador, Nadine Lustre. The endorsement deal comes with a special swimwear collection to be launched in the...
Keep on reading: Nadine Lustre is H&M’s first Filipino ambassador
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