After coming back to the US market about seven years ago, FILA was a family-type brand with its eye on huge channels such as Kohl's Corporation. In that period, however, FILA set up a new channel called FILA heritage. This channel is focused on expanding its presence in the sneaker space. Fila Sneakers The Disruptor and Mind Blower According to FILA North America's director of heritage, Louis Colon III, the brand is currently all about the consumer's attention. The Heritage category has seen massive sales and becomes a key revenue source especially with its re-released iconic FILA sneakers. FILA, arguably the most popular sportswear label in the '90s is making not ju...
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