NEW YORK --- Years before UFC was worth billions, Dana White used to plead his case with ESPN for air time. This was no negotiation for a big-money rights package --- the UFC president simply wanted highlights on "SportsCenter." "I was out there all the time," White said of his trips to ESPN's Connecticut headquarters. "For most of the time, the last 18 years, I was battling just to get coverage. We used to fight just to try and get covered by them." Call off the fight. UFC and ESPN have launched a partnership that would have seemed inconceivable even a decade ago, until stars like Ronda Rousey, Conor McGregor, Anderson Silva and Brock Lesnar helped shake the mixed mart...
Keep on reading: Money talks: UFC reaches ESPN with first fight of $1.5B deal
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