"I want to build brands that build our country---that has always been my mantra," says Francis Flores. "You could call it marketing driven by purpose." As chief marketing officer for Jollibee Global, Flores is on top of the fast-food giant's push to bring the delights of the Champ and Chickenjoy to the rest of the world. The Jolly Bee now flutters its wings in more than 150 branches in Asia, the Middle East, Europe, North America and Oceania. On top of that, as country marketing head for Jollibee's other brands---Chowking, Mang Inasal, Red Ribbon, Greenwich and Burger King---he's also helping grow the company's domestic market. It's a lot of responsibility, especially for someon...
Keep on reading: Francis Flores: A purpose-driven marketing rock star
from INQUIRER.net https://ift.tt/36tjMdY
add
Subscribe to:
Post Comments (Atom)
Motorcyclist dead in Lucena collision
LUCENA CITY ---- A motorcyclist running against a one-way street died after he collided with another motorcycle in Lucena City early Friday....
-
The strategic shift announced this week by Zuckerberg suggests Facebook no longer wants to be a "digital town square," but a ...
-
NEW YORK --- Harvey Weinstein won a judge's approval Friday to overhaul the defense team in his rape and sexual assault case, replacing ...
-
MANILA, Philippines - President Rodrigo Duterte has the Constitutional power to revoke the supposed "onerous" water supply deals s...
No comments:
Post a Comment