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Francis Flores: A purpose-driven marketing rock star

"I want to build brands that build our country---that has always been my mantra," says Francis Flores. "You could call it marketing driven by purpose." As chief marketing officer for Jollibee Global, Flores is on top of the fast-food giant's push to bring the delights of the Champ and Chickenjoy to the rest of the world. The Jolly Bee now flutters its wings in more than 150 branches in Asia, the Middle East, Europe, North America and Oceania. On top of that, as country marketing head for Jollibee's other brands---Chowking, Mang Inasal, Red Ribbon, Greenwich and Burger King---he's also helping grow the company's domestic market. It's a lot of responsibility, especially for someon...

Keep on reading: Francis Flores: A purpose-driven marketing rock star

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